Alice leaves Wonderland to become a beauty icon

The Book Of Shadows

The Book Of Shadows

Everyone seems to be going mad for 3D this season, and now Director Tim Burton has followed suit by creating the must see ‘Alice in Wonderland’. The 3D fantasy is set to hit the big screen this March.

Whilst we are anticipating the first showing, various beauty brands have created ‘Alice in Wonderland’ inspired products in order to keep our patience at bay. Urban Decay has released some serious fairytale fashion in the shape of a whimsical palette of eye-catching shadows.

The collection is aptly entitled the ‘Book of Shadows’ and when opened reveals a pop up scene from the film, where Alice appears in her mushroom forest. A large mirror is featured behind the scene and gives the impression of being transported into the set itself. Inside the casing there are a range of the brands unique and richly pigmented best sellers, which have been renamed with Alice in mind. The pretty shades included are White Rabbit, Oraculum, Underland, Alice, Curiouser Absolem, Mushroom, Queen Chessur, Muchness, Drink Me Eat Me, Vorpel, Absolem, Midnight Tea Party and ‘Jabberwocky.

As well as the featured 16 eye shadows in shimmers, neutrals, brights and glitters, the product also contains a tube of primer potion and two miniature 24/7 Eye Pencils in bourbon and zero. The looks that can be created are endless.

OPI are another brand that have followed suit and released four limited edition polishes, each individual polish has adopted a name from the film, which ties in with the whole ‘Wonderland’ theme. Deborah Lippmann’s previous rainbow sequin-style polish now sports the name ‘Mad as a Hatter’ and comes in a more opaque version to the original.