Work this season’s edgy autumn nails…courtesy of beauty brand Zoya.

This season is all about matte finishes and colour that still offers intenseness yet none of the garish shine. Gunmetal grey, black and wine seem to be big news this year and a variety of these matte shades were seen adorning models at the autumn and winter shows.

After working with numerous matte colour palettes and pigmentation, the beauty brand Zoya have introduced a limited edition collection for autumn 2010. The new range entitled ‘MatteVelvet’ is a collection of three edgy shades including Loredana, Dovima and Post. Post will coat nails in a wine matte shimmer, Dovima offers a black matte shimmer whilst Loredana is a matte shimmer in a gunmetal grey tone.

These subtle shimmer polishes have been designed to appeal to a large clientele from vintage lovers to gothic beauties. Because the colours have been created in an understated matte formula, these polishes are suitable for everyday wear and are right on trend for 2010.

Zoya nail polishes boast to be free of a variety of unsafe and manufactured chemicals such as toluene, camphor, formaldehyde and dibutyl phthalate.
The quick drying formula is extremely easy to apply as each polish doesn’t require a base or top coat. The unique matte formula is an on trend alternative to traditional polish and for best results should be applied to a clean and dry nail surface. Zoya recommend that you use this range in conjunction with Zoya Remove+ prior to application. Remove+ is a three in one nail plate cleaner and polish remover which will prepare nails for a new addition of colour.

This is the newest addition from the Zoya label but the brand also house over three hundred other high-fashion shades, each sold in a 15 ml size, available online and at various beauty counters nationwide.