Beauty Bus

Actress and friends star Jennifer Aniston has followed in the footsteps of the many A-list celebrities and has launched her own signature scent. Other A-list stars who have already released a fragrance include the likes of Sex in the City star Sarah Jessica Parker, action man Bruce Willis and singer Beyonce Knowles. All have their names on successful fragrances, Bruce Willis has in fact just recently signed with the German cosmetics firm LR Health & Beauty Systems. The star is said to be working with the brand in order to release an extremely masculine scent, which will echo the action hero image he plays in many of his movies perfectly.

Jennifer Anniston offers a completely alternative scent to that of Bruce Willis’s new fragrance in that she has stepped away from the action image and created an extremely soft, light and girly scent. The star is working with the Falic Fashion Group in order to produce such a signature scent. The actress has said that this fragrance isn’t just a container with her name on but something she has been thoroughly involved in creating and something that is in fact truly her own.

The Falic Fashion Group has teamed with the star in order to produce a creative expression, following an inception to fruition to process. The concept of the name of this particular scent hasn’t yet been revealed but is said to have a special significance to the star.

Lolavie will go live in June 2010 and will first be available from the prestigious London department store Harrods. A 50ml measure of Lolavie will retail for a price of £30.

~admin

Tags: anniston, jennifer, loavie, perfume, scent

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