Beauty Bus

Priced at £7.82 this product boasts to offer an easy to use applicator wand, designed with user ergonomics in mind. The Maybelline Define-A-Lash Mascara also offers a built in clump remover which aids users to create the illusion of extremely lengthened and defined lashes. The ergonomically designed brush is able to pick up each individual lash which in turn creates perfect separation and in turn a look that frames the eyes.

The Maybelline Define-A-Lash Mascara has been created in order to provide a light weight formula which won’t clog or cause clumps to the lashes. The innovatively deigned mascara wand is shaped to the lash line, allowing those who use the product to accentuate each sole lash. The ultra flexible brush will even coat those hard to reach lashes with product, in turn achieving lashes that appear both sophisticated and sexy.

For best results and in order to achieve a lash framing look, the mascara wand should be swept upwards from root to tip. Use as many times as required or until the desired effect is achieved. For a more dramatic evening look continue building the product on the lashes, without allowing them to dry in between coats. Repeat the same routine for the lower lash line.

This particular mascara is suitable for those that wear contacts and it is also available in a waterproof version. The mascara can be removed with ease using either a make-up wipe or alternatively soap and water.

1-2-3 Looks mascara is a new product from Rimmel and can be purchased at a price of £ 7.99. The mascara comes with a clever applicator wand which features an innovative twisting style mechanism, this allows the operator to close or open the applicator for either a low-key or more dramatic style.

The wand appears in the shape of a slim yet traditional styled shape with a spiky brush in order to achieve volume. There are three separate ways to use this innovative brush, using it on level one will add up to three times more volume to your original lashes, level two has the ability to create the illusion of lashes with five times more volume and level three will aid in adding tens time more thickness to the lashes.

The three stages come into action by turning the wands dial, this activates the inner tube causing it to increase in size and in turn adding more formula to the wand. This makes this product the perfect mascara for both day and night as several looks can be achieved, in the shape of both subtle and dramatic styles. Setting one is perfect for a day at the office whilst setting two will add a little bit more of a glam style, perfect for lunching with the girls or a quick drink after work. Setting three creates a complete statement and is the best setting for a night out.

This mascara boasts to achieve the illusion of lashes that appear both thicker and lengthened in look

Priced at £21.50, Extase Mascara by Diorshow promises to add a plumping effect to the lashes, this effect works from the inside out. You can either wear Diorshow Extase alone for a more subtle day time look or teamed underneath another mascara for a more statement dramatic effect.

This particular mascara is the latest edition to the Diorshow range and boasts to increase the appearance of the lashes from the inside out by an impressive 50%. It also has the ability to reform the lashes and in turn makes them stronger, giving the illusion of fuller looking lashes.

The Extase Mascara wand has been designed with the iconic Dior couture dresses in mind and the tiered effect of the applicator aids in creating the apparearance of wide awake and bold eyes. This look is achieved due to the exclusive duo of fibres housed by the mascara wand. These consist of both Gold Nylon Fibres and Black Elastomer Fibres, the elastomer fibres create the effect of brushed out and defined lashes whilst the gold nylon fibres work to hold and issue formula, coating each lash with a generous amount of formula.

Only one coat of the Diorshow formula is required in order to create a high impact look and the mascara wand makes coating lashes in mascara an extremely simple and no hassle procedure. DiorShow Extase houses a variety of elements which aid in benefiting the condition of the eyelashes; these ingredients include SR38 Patented Ceramide which works to rebuild damaged lashes whilst supporting even stronger and fuller ones.

If you desire to extend and sepperate each individual lash in a subtle yet complimentary way then make-up brand Kiehl’s has some good news for you. Kiehl’s ‘Marvellous Mineral Mascara’ is the perfect choice for those with sensitive eyes and who prefer to use a natural product.

The Marvellous Mineral mascara houses an array of skin friendly ingredients that aid in creating both striking and dramatic lashes that in turn frame the eyes. The cosmetic brand Kiehl’s have created a mascara using only the finest natural ingredients, the formulation is made up of an array of mineral pigments, soothing Aloe Vera and skin beneficial vitamin E. These particular elements make this product both kind and gentle on the eyes yet the mascara is still able to create the illusion of fan like lashes.

The mineral pigments featured in the formula will add a natural and rich tint to the lashes whilst the Acacia Senegal ingredient will aid in volumising, extending and thickening the lashes. The formulation is both paraben-free and fragrance free and won’t cause clumps when applied to the lashes. The silky concentration of this product allows for easy application and the mascara glides on smoothly to create even coverage.

This product boasts to be even suitable for those with extremely sensitive eyes and those that wear contact lenses. The Marvellous Mineral Mascara has been both Ophthalmologist tested and allergy tested in order to prove this and is available at a price of £15.

Avon’s Super Extend Mascara is housed in a statement chunky casing yet still offers a sleek and minimalist design. The brush appears in the shape of a highly flexible yellow wand which aids in achieving those desirable volumised lashes.

Only one application of the formula is required in order to achieve a powerful and bold effect and the flexible wand ensures each individual lash achieves an equal amount of product in order to define and enhance the eyes. Lashes will appear fuller and thicker as well as noticably lengthened. This product will certainly ensure your eyes stand out.

The application wand is slightly rubberised in texture and can therefore coat even the smallest most difficult to reach lashes. The pigment provided by the Super Extend Mascara is of a flattering deep shade which both enhances naturally dark lashes and covers lashes that are lighter in colour.
The formula dries almost instantly and therefore won’t smudge, the mascara boasts to keep lashes looking long and luscious all day long yet the product is still very easy to remove with make-up remover and doesn’t become a chore to take off.

The mascara is suitable for both a day time look and an evening look, a light coating will create a more low-key casual style but by applying more coats and building up the mascara, a more dramatic and bold look can be achieved. Even after the application of a few coats the mascara still feels light on the lashes and won’t leave you with panda eyes when trying to remove the product.

The Avon Super Extend Mascara can be purchased from Avon directly or any beauty stores stocking the product.

Clinique Mascara Collection

The label currently offers a range of five mascaras, each with different qualities in order to suit different needs. The High Impact Mascara boasts to create lashes that appear thicker, plusher and audacious whilst the Lash Power Mascara promises to amplify lashes and keep them that way for up to twenty-four hours without smudging. The high Lengths Mascara works to separate each individual lash through the use of a fine-toothed wand and in turn creates exceptionally defined separation. Longer lashes that appear both enlarged and curled can be achieved by using Clinique’s High impact Curling Mascara. For a softer style, Clinique’s High Definition Lashes will give the illusion of a feathery look with beautiful distinctness and volume.

The British woman actually spends a lot of time and money on this particular make up product and therefore requires an item that aptly suits her needs. Clinique’s make up experts actually recommend purchasing a few different style mascaras in order to suit various occasions. An evening look is often completely different to that of a daytime look, one may be more natural whilst the other more dramatic. Make up artists also recommend replacing your mascara every three months.

This seasons catwalk trends showcased an array of styles but dramatic and super fat lashes seem to be the predominant trend. Applying a lash building primer prior to the first coat of mascara will create a good volumising base as well as aiding in both protecting and conditioning the lashes.

In order to apply like a pro you should begin by wiggling the mascara wand at the base of the lashes as this will both cut down on any unwanted clumps as well as help to create volume. You should try and wait a minimum of five seconds prior to moving the lashes in order to avoid any smudges.

Blacker than Black Range

The new Blacker than Black range features a series of intensifying saturated Black mascaras and smoky shadows which boast to make your eyes stand out.

The collection is a follow up of the original mascara range but each is more intensified. There are a total of five products in the series each based on the brands best sellers. The revamped versions offer a richer and more concentrated shade that in turn creates a look full of impact.

The mascara is able to both define and frame the eye by creating the illusion of thick and luxurious lashes; this is made possible due to the concentrated formula of carbon black and black iron oxides which have been put through an ultrasonic process. Lashes appear longer, volumised and defined and more dramatic due to the intense black pigmentation of the product.

In order to achieve the full effect the beauty label have also introduced the Blacker than Black eyeshadow set. The eye shadow quad is a combination of sultry and alluring shades in smoky greys and black, each shade can be worn alone or blended together for an even more dramatic look.

Finish the eyes by applying the Double Wear Stay-in Place Eye Pencil, which is also available in an intense black shade and has the ability to create definition and shape.

This cosmetic collection offers the perfect tools to create a daring evening look that is sure to turn heads.