Aromas and perfumes are renowned for surfacing past memories and the perfumer Geza Schoen has certainly taken this theory to a whole new level with the introduction of his new fragrance, entitled the Beautiful Mind.

The perfume expert who is in fact part of the cult sensation Eccentric Molecule series has teamed up with up with the teen sensation and the Grandmaster of Memory prize-winner, Christiane Stegner in order to develop his latest fragrance series.

Using Stegner’s special memory skills when working with the raw materials, The Beautiful Mind fragrance Vol-1 is aimed at both the head and the heart.

The stimulating top notes of magnolia bud, bergamot and mandarin work well together to gain the attention of the head while the additional rose oil and Tahitian flower elements work to charm the heart.

Schoen’s has described this particular scent as an “ode to summer and its memories” it is an enticingly powerful scent that is sure to leave a long and lasting sensory impression. The perfume is priced at £126 and is available from a variety of prestigious beauty counters.